Print Email Facebook Twitter Drivers and barriers in adopting Mobility as a Service (MaaS) – A latent class cluster analysis of attitudes Title Drivers and barriers in adopting Mobility as a Service (MaaS) – A latent class cluster analysis of attitudes Author Alonso González, M.J. (TU Delft Transport and Planning) Hoogendoorn-Lanser, Sascha (KiM Netherlands Institute for Transport Policy Analysis) van Oort, N. (TU Delft Transport and Planning) Cats, O. (TU Delft Transport and Planning) Hoogendoorn, S.P. (TU Delft Transport and Planning) Department Transport and Planning Date 2020 Abstract Mobility as a Service (MaaS) is expected to significantly change mobility patterns, yet it is still not clear who will embrace this new mobility paradigm and how MaaS will impact passengers’ transportation. In the paper, we identify factors relevant for MaaS adoption based on a survey comprised of over thousand respondents in the Netherlands. We find five clusters in relation to individuals’ inclinations to adopt MaaS in the context of urban mobility. We characterize each of the clusters, allowing for the examining of different customer segments regarding MaaS. The cluster with the highest inclination for future MaaS adoption is also the largest cluster (representing one third of respondents). Individuals in this cluster have multimodal weekly mobility patterns. On the contrary, current unimodal car users are the least likely to adopt MaaS. We identify high (mobility) ownership need and low technology adoption (present in three of the five clusters) as the main barriers that can hinder MaaS adoption. Policies that directly address these two barriers can stimulate MaaS adoption. Subject Adoption barriersAttitudesLatent class cluster analysisMobility as a Service (MaaS)Pooled on-demand services To reference this document use: http://resolver.tudelft.nl/uuid:7d20cbb8-216e-4a29-9502-2706975b77be DOI https://doi.org/10.1016/j.tra.2019.11.022 Embargo date 2020-06-06 ISSN 0965-8564 Source Transportation Research. Part A: Policy & Practice, 132, 378-401 Bibliographical note Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public. Part of collection Institutional Repository Document type journal article Rights © 2020 M.J. Alonso González, Sascha Hoogendoorn-Lanser, N. van Oort, O. Cats, S.P. Hoogendoorn Files PDF 1_s2.0_S0965856419302575_main.pdf 3.49 MB Close viewer /islandora/object/uuid:7d20cbb8-216e-4a29-9502-2706975b77be/datastream/OBJ/view