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Preece, C. (author), Phen, L.S. (author), Padfield, R. (author), Papargyropoulou, E. (author)Increasing calls for action on addressing the negative impact of human activities on the natural environment have lead to the growth of new markets for sustainable solutions. At a more macro level, the role of construction and marketing in economic development has been well established. In striving towards economic growth, a balance between...conference paper 2011