R&D productivity and disruptive innovation: An empirical analysis of the emerging biotechnology sector

The R&D productivity crisis is among the most pressing issues in the drug industry. The increasing costs and stable R&D outputs jeopardise the industry’s economic health, drug innovation, and the accessibility and affordability of medicines. The pharmaceutical R&D productivity problem is expected to be diminished due to...

The Impact of Cloud Computing Disruption in Platform Markets: the Case of Cloud Gaming Platforms

Disruption by cloud computing innovation is increasingly prevalent, though its effects on platform markets is not well understood. This thesis documents a study of these effects through the cases of cloud gaming platforms in the gaming platform market and an expert survey to unveil how they are different from those previously discovered in other...

An approach to explore new business concepts: A case study of Group Innovation of ABN AMRO

To stay relevant and beat the competition, corporate organisations must innovate disrtupively. Within the financial services industry, it proves hard to remain competitive and stay relevant in a rapidly changing environment. In response to this, Group Innovation was established as the innovation department of ABN AMRO to...

Connecting a younger target audience to Hallmark Cards: Proposing a new disruptive value proposition

Hallmark Cards has a long tradition as a global brand and has designed and sold a countless amount of greeting cards. However Hallmark is also under pressure, because the greeting card industry is declining and the younger target group is using more and more social media to send quick messages and to congratulate each other. Therefore, Hallmark...

Future steps: Stimulating Albert Heijn’s innovation journey through a game design

Today’s business environment is highly dynamic, uncertain and unpredictable. Leading corporates that used to be long-time leaders of their industry are being disrupted by new, digitally enabled business models of relatively small start-ups.<br/>Traditionally AH’s competitors are other supermarkets that offer similar value<br/>propositions. In...

Structuring the fuzzy front end of new product development