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Anderson, K.S. (author), Visser, Denise (author), Mannen, Jan-Willem (author), Jiang, Yuxiang (author), van Deursen, A. (author)Background: Applying Continuous Experimentation on a large scale is not easily achieved. Although the evolution within large tech organisations is well understood, we still lack a good understanding of how to transition a company towards applying more experiments. Objective: This study investigates how practitioners define, value and apply...conference paper 2022