A Strategic Approach to Monetizing the Camping Experience of Generation Z: a case study for ANWB

One of the largest trends among young adults concerning the camping industry is the vanlife movement. As ANWB requested research into targeting Gen Z with their camping portfolio, this project dives into an analysis of the current market trends, the company and its industry and the consumer and their behavior. The ultimate goal of the project is...

Connected car service for small and medium enterprises

ANWB Connected connects the Engine Control Unit of almost any vehicle to the internet, by using a dongle, with GPS sensor, that is plugged into the vehicle. The ANWB wants to increase the amount of users of this technology. And ANWB Kleinzakelijk, responsible for the Small and Medium Enterprise market, wants to grow its members by broadening the...

ANWB at Home Service: GO or NO GO?

This master thesis describes the process of exploring a new service concept for ANWB, the ANWB at Home service. Via analysis of trends and competitors and a consumer survey an advice is given on whether and how to implement this new service.