- document
-
van Cranenburgh, S. (author), Wang, Shenhao (author), Vij, Akshay (author), Pereira, Francisco (author), Walker, Joan (author)Since its inception, the choice modelling field has been dominated by theory-driven modelling approaches. Machine learning offers an alternative data-driven approach for modelling choice behaviour and is increasingly drawing interest in our field. Cross-pollination of machine learning models, techniques and practices could help overcome problems...journal article 2022