Improvement of digital service platform business models to enter new markets: A case study analysis of digital service platforms in the have it done professional paint industry

AkzoNobel wants to explore new business models to anticipate on the ever-changing market needs of customers by integrated digital service platforms in their business. AkzoNobel invested in a new Joint Venture business entity Zervices (ZRVCS) to develop a service platform for the Have It Done paint service. The first market entry selected by this...