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Chebach, Tzruya Calvao (author), Ashkenazy, A. (author), Tchetchik, Anat (author), Blass, Vered (author)Supermarkets have become a major actor in driving a shift to more sustainable agricultural practices throughout the agri-food value chains, using certification schemes and other instruments known as non-state market driven (NSMD) governance. This paper explores what factors may affect farmers’ willingness to join such mechanism once it is in...journal article 2022