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Molina-Castillo, Francisco Jose (author), de Reuver, Mark (author), Bouwman, W.A.G.A. (author), Clavel, Jose G. (author)
Business model experimentation is an essential step for developing new business models. While the benefits of business model experimentation are increasingly studied, it is still poorly understood why companies engage in business model experimentation. This paper examines, starting from environmental turbulence reasoning, which external and...
journal article 2021
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Lopez-Nicolas, Carolina (author), Nikou, Shahrokh (author), Molina-Castillo, Francisco Jose (author), Bouwman, W.A.G.A. (author)
Purpose: By drawing on various theoretical approaches and a gender perspective, this paper aims to examine business model (BM) experimentation as a step towards BM experimentation capabilities as an outcome and, as such, a key antecedent to firm performance. Design/methodology/approach: In this paper, using a unique data set of 444 European...
journal article 2020
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Bouwman, W.A.G.A. (author), Nikou, Shahrokh (author), Molina-Castillo, Francisco Jose (author), de Reuver, Mark (author)
Purpose: This paper aims to explore how digital technologies have forced small- to medium-sized enterprises (SMEs) to reconsider and experiment with their business models (BMs) and how this contributes to their innovativeness and performance. Design/methodology/approach: An empirical study has been conducted on 338 European SMEs actively...
journal article 2018
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Molina-Castillo, Francisco Jose (author), Rodriguez-Guirao, Alicia (author), Lopez-Nicolas, Carolina (author), Bouwman, W.A.G.A. (author)
The diffusion of mobile payments (M-payments) is still in its early stages and further research is needed to understand what motivates or restricts people's behaviour when using mobile services. Based on a sample of Dutch mobile service users, this study analyses the antecedents of two types of M-payments, those that take place before a...
journal article 2016
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