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Ploeg, Matthias (author), Knoben, Joris (author), Vermeulen, Patrick (author), van Beers, Cees (author)
Frugal innovation and related concepts are receiving increasing scholarly attention. While recent progress in the conceptualisation of frugal innovation as a phenomenon has been considerable, insights into the antecedents of frugal innovation remain relatively poor. We add to this literature by systematically conceptualising, theorising and...
journal article 2020