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Visser, Mirjam (author), Stevels, A.L.N. (author), Schoormans, J.P.L. (author)
Although environmental awareness is increasing every year, and most people say they prefer to buy more sustainable products, many still do not act on their promise at the cash counter. Sustainable products are often still perceived to have lower quality or reduced performance. Recom- mendations of sustainable buyers might reduce this perceived...
journal article 2021