Position and communicate the value of an emerging frozen food service system

This project intends to develop the initial brand communication strategy for Foodtrick, an emerging frozen food service system that attempts to expand its business into the B2B market. The system provides a simplified cooking procedure to tackle operational hurdles in the food service industry, such as labour shortage and increasing food wastage...

Brand Development in technical start-ups: Developing a brand identity tool for technical start-ups based on theoretical insights and practical experience of the Magic Mitad case

This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a...