Assessing Relative Sustainability of Different Packaging Sizes

The classical method to compare the environmental impact or eco-burden of different packaging designs is to use life cycle assessment (LCA). LCA requires a functional unit to compare unequal concepts on an ‘equal’ footing, for instance by comparing three 0,5 litre bottles, with one 1,5 litre bottle. Creating this ‘equal’ footing usually ignores...

Eco-efficient Value Creation: An Alternative Perspective on Packaging and Sustainability

The classical sustainability perspective on packaging is to reduce the environmental impact or eco burden of the packaging, using life cycle assessment to evaluate different design alternatives. Simultaneously, the classical marketing perspective on packaging is to generate value through differentiation, for instance, by providing additional...