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Bouwman, W.A.G.A. (author), Molina Castillo, F.J. (author), de Reuver, Mark (author)Business Models have been on the research agenda since the emergence of ecommerce and ebusiness in late last century. Although a lot of attention has been paid to the concept, ontologies, taxonomies and approach in the field of strategic management, information systems, digital business and high-tech entrepreneurship research, empirical research...conference paper 2016