The Heineken LAB: a place to facilitate and accelerate innovation

Over the past ten years Heineken measured a decrease in brand power, especially among younger consumers. Furthermore, Heineken lacks an experiential culture that fosters innovation due to daily workloads, mindset on global impact and scalability, immediate successful deliverables and business cases, and strict brand approval and brand mitigation...

PortPlay in the port of Rotterdam - strategic innovation tools that enable the nautical stakeholders to innovate together

The port of Rotterdam is the largest port of Europe. Each year, approximately 140,000 vessels heading for the port of Rotterdam. To maintain Europe’s number one port, innovation is crucial. Innovation concerns change, which causes a substantial shift in mind-set and tasks for the traditional port worker, especially on operational level....