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Stolk, Martijn (author)Accell Group is the European market leader in e-bikes and the European number two player in bicycle parts and accessories. Well- known bicycle brands in their portfolio include Babboe, Batavus, Ghost, Haibike, Koga, Lapierre, Raleigh, Sparta and Winora. Since Accell has decided to give sustainability a higher priority, there is a need to...master thesis 2020
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Kuipéri, Julie (author)Union is one of the oldest Dutch bicycle manufacturers, and is connected to the large conglomerate Pon Holding. They offer simple but stylish bicycles with a focus on the urban area, for the consumer market. Recently they have linked their brand to the Food & Beverages domain, and are keen to collaborate with businesses in this sector.The...master thesis 2017