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Roy, Anirban (author)The executive summary provides a brief overview of the findings and the solution based on the problem statement. The initial brief from the client side was an interest in the hearing aid market and how Cambridge Audio can enter this industry. The project follows the double diamond approach, starting with an extensive research surrounding the...master thesis 2020
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van der Schaaf, Johan (author)This project is a collaborative effort between graduating student Johan van der Schaaf from Delft University of Technology, BoP Innovation Center and client organization Mhogo Foods. The project is conducted mainly in Nairobi, Kenya and focuses on building a marketing pilot for Mhogo Foods to increase access to nutrition in low-income markets....master thesis 2020
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Kowlesar, Kavish (author)PROBLEM The business and marketing environments of today are rapidly changing due to several trends in society and in the market (Kotler & Keller, 2016). To maintain their position, companies must continually renew their knowledge management systems. The emergence of information technology (IT)-based intelligence systems suggests more...master thesis 2019
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Kostoulas, Nemo (author)Otly! is an Amsterdam based startup that aims to remove difficulties around digital money for children. The company aims to accomplish this by providing a safe financial ecosystem for children as well as their parents. With a pocket money app for both parents and children, Otly strives to introduce the first banking experience for kids. <br/><br...master thesis 2017
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Safarpour Erfani, Erfani (author), Bilstra, Cas (author), Koppers, Shane (author), List, Floris (author)Omnicom Media Group (OMG) is a company heavily involved in marketing and advertising. Our client is Annalect, a solutions provider that helps the marketers of OMG to make data actionable. OMG has processed cookie data to help their marketers set up advertisement campaigns. They buy this cookie data from a 3rd party. They also manage, however, a...bachelor thesis 2017
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de Koeijer, Bjorn (author), Wever, R. (author), Henseler, Jörg (author)Recent years have shown a shift in the focus of sustainable development from eco-efficiency (minimizing negative impacts) towards eco-effectiveness (optimizing positive impacts). Currently, a focus on circular models can be identified; Cradle to Cradle and circular economy are main examples of such models. However, the current number and...journal article 2017
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Boom, B.P.C. (author)Amsterdam-based startup Kollekt.FM has developed a B2B music streaming service called ‘Atmosphere’, which will be officially launched in the first quarter of 2017. The goal of this project is to formulate a marketing strategy for Atmosphere and design a deliverable that can be used for the launch. The Internal Analysis examines the capabilities...master thesis 2016
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Visser, M.C. (author), Gattol, V. (author), Van der Helm, R. (author)Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still...journal article 2015
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Fryde, C.T. (author)This project was performed for Beppy (registered trademark of Ahsa International) that shifted from the initially targeted niche market to the mass consumer market with their ‘Beppy Soft Comfort tampon’. The challenge was to design marketing solution(s) and implementation strategies for the Beppy Soft Comfort tampon that can be applied...master thesis 2015
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- Luchs, M. (author), Scott Swan, K. (author), Creusen, M.E.H. (author) conference paper 2014
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Azcarate-Aguerre, J.F. (author)This thesis studies the potential of a Product-Service System applied to facades. It analyses the stakeholders involved in the decision-making process for new building constructions, and then evaluates the economic, functional, energetic and strategic advantages of a "leasable facade" for each of these parties. This work also explores a variety...master thesis 2014
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Hoogreef, P.J.M. (author)Recent media publications show that something is wrong in the food industry: financial win has become more important than ethics. Since 2008, Marqt has attempted to reconnect customers and suppliers, offering pure and high quality products. Marqt wants to expand by changing its image to gain a stronger market position and reach more customers....master thesis 2014
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Gattol, V. (author)The work in this thesis investigates relatedness (as perceived by consumers) in mental representations of products. Just as other objects that are part of the physical world, products are represented in consumers’ minds in the form of concepts. Concepts hold consumers’ knowledge about a product. They consist of sets of features (concrete and...doctoral thesis 2013
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Saaksjarvi, M.C. (author), Hellen, K. (author)A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...journal article 2013
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Studer, B. (author)This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...master thesis 2013
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Palazzo, F. (author)This project was commissioned to investigate and assess the market potential of Gotcha’s new modules for pantograph monitoring and to deliver strategic advice on how to turn them into commercially successful products. The problem was tackled by carrying out an analysis of the internal and external environments and by conducting an in-depth...master thesis 2013
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Speekenbrink, R.J.H. (author)Dit boek behandelt een visie op online media bij Nederlandse universiteiten. Daarbij beperk ik me tot die aspecten waarin online communicatie en/of online marketing een rol speelt. Dit boek behandelt niet de onderwijsgerelateerde aspecten van online media. Elektronische leeromgevingen, sociale media in het klaslokaal (ten behoeve van het...book 2013
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Castricum, N. (author)This graduation report contains the development and outcome of a new experience marketing concept for Apenheul. From the very start of the strategic analysis, the concept has been developed to fit the Apenheul lifestyle and is combined with work from the field of designing for experiences. The concept has been detailed in terms of experience as...master thesis 2013
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Mlecnik, E. (author), Kondratenko, I. (author), Haavik, T. (author)Single-family home renovations often show deficiencies in project management. There might be a market addressing house owners who would prefer integrated renovation services and clear responsibilities. Companies that would respond to these client’s needs would have a clear market potential, particularly for ambitious energyefficient home...report 2013
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Wu, J.C. (author)The graduation project is under supervision of TU Delft and ABN AMRO N.V. with the objective to strengthen and further develop an exclusive online community for the Next Generation clients of ABN AMRO. The Next Generation clients are the children of ABN AMRO’s top segment clients whose investable assets are more than EUR 25 million. The key...master thesis 2013