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van Goeverden, C.D. (author), van Nes, R. (author), van Arem, B. (author)Long-distance travel contributes significantly to climate change. One of the mitigation options is a shift to more sustainable modes. An efficient policy on modal choice demands knowledge on which market segments are promising for a mode. The paper describes a method for breaking down the travel market into segments that are homogeneous with...conference paper 2019