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Han, Meiling (author), de Jong, W.M. (author), Cui, Zhuqing (author), Xu, L. (author), Lu, H. (author), Sun, Baiqing (author)The past decade has seen a surge in the use of city branding, which is used to attract specific target groups of investors, high-tech green firms and talented workforce and reflects a desired shift from old, polluting manufacturing industries to new, clean service industries. Previous studies in the Chinese mega-city regions Pearl River Delta...journal article 2018