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Del Castillo C., A. (author), Wever, R. (author), Buijs, P.J. (author), Stevels, A. (author)Communication, product protection and presentation are three key aspects in the world of packaging nowadays. Due to a retail landscape consisting of large stores, displaying packed products on the shelves in self-service environments, these aspects become increasingly important, not only for Fast Moving Consumer Goods, but for consumer durables...conference paper 2007