Connecting a younger target audience to Hallmark Cards: Proposing a new disruptive value proposition

Hallmark Cards has a long tradition as a global brand and has designed and sold a countless amount of greeting cards. However Hallmark is also under pressure, because the greeting card industry is declining and the younger target group is using more and more social media to send quick messages and to congratulate each other. Therefore, Hallmark...

Creating value out of data: A product strategy in a moving mobility market

This Master thesis is written to finish the Master program Strategic Product Design in collaboration with ARS Traffic and Transport Technology (ARS T&TT). The main objective is to create a product and marketing strategy for the data warehouse department of ARS T&TT. The design process the project went through is the fuzzy front end shown...

Travelling without moving: Design vision and roadmap 2030

Delft in Transition: Towards a sustainable energy system for Dutch Municipalities

This research has two major purposes: (1) to design a roadmap for the energy transition towards energy neutrality of the built environment for the city Delft, with technical interventions, based on local potentials, integrated at all scales of the city and (2) to develop a general approach that can be applied to other Dutch municipalities. The...

The TommyTwist: an innovation roadmap and design proposal for Tommy Hilfiger to integrate wearable technology in their product

Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...

Uncovering the potential of a mobile locker service to improve last mile goods delivery in Asia

In 2016, Ford revealed its innovative concept 'Autolivery'. Nevertheless, the exact deployment conditions for the 'Autolivery' are not yet in place. In order to inhibit the collision space towards future implementation, a 'mobile locker' concept will come first, as seen in a roadmap. In this report, the potential of the 'mobile locker' service...

Connecting kids with nature through play: A development strategy for UNGA

This graduation project presents a strategy roadmap for the development of an innovative and educational gardening toy for UNGA. The roadmap intends to act as an organizational tool for the company, to have a holistic overview of the new product development process from the start to the end. This is done by showing the links between solid...

Beyond feedback systems: New value propositions that stimulate energy efficiency in households

The increase of decentralized energy generation and the increase of global attention for sustainable energy usage are developments that increase the demand of consumers to get insight in their energy consumption and in possible improvements that could increase the efficiency and sustainability of the energy usage. Current products and services...

Facilitating Cooperative Strategy for Renewable Energy Implementation: A technology roadmap design to facilitate the development of OTEC as a premier energy source in the Caribbean

Development of a product and strategy roadmap for the introduction of a “mix your own” platform in Southeast Asia

This graduation thesis focuses on examining the possibilities of developing a mix your own (MYO) concept, as part of a project initiated by FrieslandCampina. FrieslandCampina developed a new route to market, focusing on teenagers and young adults in the emerging middle class of Southeast Asia. The new route to market consists of a dairy-based...

Strategic Development for Creative Companies in the AV-Industry

The end result of this project shows the importance of, and content of the direct steps that need to be taken in order to strengthen the portfolio and improve the workflow of Creatieve Kracht. Creatieve Krachten is a video production company active in three different client segments: commissioned productions, live registrations and in-house...

The implementation path to a future of Smart Thermal Grid: Designing a roadmap for Smart Thermal Grid neighbourhood implementation for an energy supplier by creating a socio-technical framework

The Design and Strategy of the Hilti NL solar trade portfolio

Hilti Nederland formulated the following problem statement; the Hilti Group, HAG, has a portfolio of PV mounting systems (PVm) available. This portfolio is developed for mature PV markets outside The Netherlands. The differences and similarities in needs and solutions between these markets and the Dutch solar market have not been investigated...

Customer loyality Strategy: The solution for the loyalty problem in the Hilti Dutch DSC Trade

Hilti has high market coverage but relatively low penetration in the Dutch Diamond Service Contractor (DSC) trade. There is also no dedicated strategy. This loyalty issue needed a solution. I fulfilled this position from a fresh point of view during my graduation project. The target groups in the DSC trade are Diamond Service Contractors (DSC’s)...

How to make bol.com plaza work for SMEs

'New Impulses to Unilever Out of Home'

Project background This master thesis is the result of a graduation project for the MSc programme in Strategic Product Design at the faculty of Industrial Design Engineering at the Delft University of Technology. It was executed for Unilever Benelux Out of Home. Unilever is founded in 1930, when Margarine Unie and Lever Brothers merged. Unilever...