What does an Augmented Reality menu bring to the table for a Dutch restaurant?

Augmented Reality (AR) - a technology that integrates 3D virtual objects into a real environment in realtime - has recently gained a lot of attention and is expected to become a 100 billion dollar industry by 2023. Surprisingly, researchers present a different picture of AR. They wonder about the functional benefits of AR and the impact of AR...

Augmented Reality for enhancing the passenger experience

This project represents the graduation project of the MSc Strategic Product of the Industrial Design Faculty at the Delft University of Technology, carried out in collaboration with KLM Royal Dutch Airlines from February to September 2017.<br/><br/>With the steadily increasing challenges of fuel prices, new technologies and competitive...