Product Localization Go-to-market Strategies: for an international company X to launch a new product in China market

Company X is a renowned engineering and technology corporation based in Germany that has established a prominent presence in China for over a century. Company X is actively promoting and leading the way in adopting environmentally friendly technological projects in response to the green energy trend worldwide. A significant step in this...

Exploring the Virtual Reality Market Potential for Adjuvo’s S-Sense: Creating a Cross Industry Innovation using Patented Company Technology

The Sense Glove, which was originally called the S-Sense, is an exoskeletal glove from Adjuvo which can very accurately measure the position of the fingers. While this product was initially developed to help medical professionals in the hand and wrist rehabilitation field, the goal of this project was to see whether or not a market...

Strategic development for a Philips’ lifestyle product that enhances mental wellness through sensory stimulation

The Brain, Body and Behavior department of Philips Research have been working on the development of a new technology based on the stimulation of the human brain through the visual sense. This stimulation is made by a light source that presents specific characteristics (frequencies given by flickering conditions) that can influence the brain...