A market entry strategy for HyperWash's hand-powered washing machine targeting low-income households in Gujarat

This master thesis concerns the design of a market entry strategy for a hand-powered washing machine by startup HyperWash in the state of Gujarat, India. This product is to offer an affordable alternative to the backbreaking and lengthy current manual laundry practice of many low-income Gujarati housewives. By doing so it fills the gap that the...