Design principles to manage engagement in domain-specific social network sites: An Action Design Research to Manage Engagement Through Design of Like-features

The rapid growth of major Social Network Sites (SNSs) such as Facebook over the last five years has led to an increasing audience with mixed interests. Users are now exposed to an increasing amount of information on a wide variety of topics that is shared by others (Crampton, 2015), causing them to retreat into more personal online communities...