Strategic and Sustainable Brand & Product Innovation for Ly Ly Food

This project is an initiative of SPIN: Sustainable Product Innovation in Vietnam, Cambodia and Laos. The aim of this project is to improve the competitiveness and sustainability efforts of Ly Ly Food, a middle-sized company with 200 employees based in Phnom Penh, Cambodia. This company produces packaged snacks for the low end children's market...

Creating a sustainable brand and product strategy for Cau Tre, Saigon (Vietnam)

This MSc. thesis is about the creation of a sustainable brand and product strategy for Vietnamese food and tea processing company, Cau Tre. During an audit of 3 months internally, the author has analyzed the company structure, its NPD processes, mission and vision, long term goals and external brand context. This resulted in the creation of an...