An international growth strategy for electric vehicle charging product-service startup

This thesis presents the results of the research into and the development of an international growth strategy for Revolt, a B2B provider of a product-service system for EV charging. <br/><br/>Revolt provides charging points for electric vehicles through a subscription model. For a fixed monthly fee, customers receive a charge point, the...

Enhancing retention for Otly!: A design strategy for Otly! that proposes strategic choices to improve their customer retention rate

Otly! is an Amsterdam based startup that aims to remove difficulties around digital money for children. The company aims to accomplish this by providing a safe financial ecosystem for children as well as their parents. With a pocket money app for both parents and children, Otly strives to introduce the first banking experience for kids. <br/><br...

Abductive reasoning as strategy to develop business growth: Executive's cognition and business performance

The study presented in this work investigates the impact of forms of logical reasoning on company performance. Under changing market conditions and uncertainty, executives too often fail to foresee strategic options that lead to superior company performance. One reason for this is that executives tend to rely on deductive/inductive logic in...