Enhancing retention for Otly!: A design strategy for Otly! that proposes strategic choices to improve their customer retention rate

Otly! is an Amsterdam based startup that aims to remove difficulties around digital money for children. The company aims to accomplish this by providing a safe financial ecosystem for children as well as their parents. With a pocket money app for both parents and children, Otly strives to introduce the first banking experience for kids. <br/><br...

The 'next generation' food delivery e-bike: A product and service strategy for Union

Union is one of the oldest Dutch bicycle manufacturers, and is connected to the large conglomerate Pon Holding. They offer simple but stylish bicycles with a focus on the urban area, for the consumer market. Recently they have linked their brand to the Food &amp; Beverages domain, and are keen to collaborate with businesses in this sector.The...