Towards Fast and Engaging Health Care Innovation by Design

This report describes a graduation project for the MSc Program Strategic Product Design. The client of this project is a University Medical Centre in the Netherlands. Due to privacy, the client is referred to as: “the Dutch UMC.” The Dutch UMC wants to become an innovating leader in health care but faces many problems during the act of...

Creating habit-forming digital products: Enhancing retention for online grocer Picnic

The aim of this thesis is to increase retention for Picnic by creating a habit-forming store. Currently, conversion rates are suboptimal. In areas where Picnic is active roughly half of all households downloads the app and registers. However, the conversion of this group to active customers is sub-optimal, meaning that not...