Enhancing customer centricity in New Service Development in a business to business context

his master thesis is the outcome of a journey into the New Service Development (NSD) practices of large organizations involved in business to business (B2B)  innovation. The scope of the project is to generate new knowledge on the challenges that organizations face to engage business customers into their internal innovation processes. Research...

∞ Infinity 236. Design for innovation in the corporate industry: The backend processes. Rethinking the Product-Service Development Process in the Automotive Industry to support long term Innovation: The processes behind the service of a service-enabling system

The thesis explores the field of Innovation and its role within Large Corporate Companies today. As such, this document develops a Design Innovation Process for the Service Design sector within in the Corporate Automotive Industry. The project was conducted with a co-creation collaboration approach, and User-centred Design methodology. As a...