Concrete Embedded LED Technology: A New Business Opportunity for Philips Lighting

Philips Lighting has developed a new technology that allows LED lighting to be embedded into concrete. The goal of this assignment was to find a new business opportunity for this technology. After a thorough research the conclusion was drawn that architects are very interested in this technology, but they see different possibilities and want to...

Building a Portfolio Expansion Strategy: Selling Solar Products in Rural Communities in Mexico

Electrification can have a major impact on the lives of those enduring energy poverty. A solar home system offers a sustainable and affordable electricity source for households in Mexican rural areas which are not connected to an electricity grid. Iluméxico, a social enterprise based in Mexico City, wishes to expand its current product portfolio...

Maid. for housekeeping, handheld application to improve the workflow of hotel housekeeping

The master thesis shows an advice report on an initial idea for a handheld application as solution to improve the workflow of hotel housekeeping. The master thesis is written in assignment of a start-up hospitality consultancy firm. Within the report, an academic advice is constructed by assessing the idea on various criteria and the idea itself...