Towards a more informed online decision of outdoor jackets to novice users: ensuring the right product in online searches at Bever.nl

Bever is an outdoor chain store located in the Netherlands. Besides the Bever stores, Bever.nl was introduced in 2011, continuously growing to an extensive webshop enabling users to shop and explore online. Going to the Bever stores results in experienced staff supporting (novice) users with finding the right equipment for their activity....