The Creation of You: A Holistic Approach to Design for AI-Augmented Brand Experiences Through Individual Differentiation

If brands that operate in the digital context do not start building their own front-end AI enabled channels, they risk falling behind on competition (White, Addison & Fritz, 2018). But as these (often traditional) organisations implement AI-systems in customer-facing practices, it slowly becomes the new front-office brand ambassadors of the...