Novus Voltus et elit Consilium ( ‘New features and focus strategy’ )

This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...

Taking chocolates out of the box: Developing the tools for cooperative creative thinking in Loders Croklaan's Creative Studio

Loders Croklaan is a producer of vegetable oils and fats for the food industry. They have built a Creative Studio in which they can work together with customers on the application of their fats; developing chocolate products. They want to stretch the boundaries of what is possible in supporting the customer's product development process. This...