Designing a brand identity for Ven & Vogel to create a brand community

Dutch company Ven & Vogel is a shoe company which launched it first shoe in November 2012. This first model is called SuperKoeien, a hairy leather shoe, completely produced in Kenya, from cow to shoe. Because Ven & Vogel communicated many stories to its consumers, the main reason why people bought the shoes is hard to pinpoint and therefore they...