Reducing food waste from online grocery shopping: A digital intervention to help consumers buy less excessively

With more than half of all food waste taking place at home, a transition in our consumer behaviour is needed if we want a future with less waste. While supermarkets and food producers have strong incentives and have the tools to reduce waste on their side, consumers seem to be less concerned about wasting food. However, they are also caught in a...

E-nvironmentally friendly: A design tool towards positive consumer perception of recycled plastic in electronic products

An essential step on the way to a circular economy is utilizing recycled materials for new products. Even though the use of recycled plastic has been increasing for the past decades, electronic products have been largely overlooked in this context. Currently, there are no design strategies on how to use recycled plastic in electronic products....

The future of corporate car sharing: Creating an innovation strategy for Greenwheels

Our contemporary society faces serious social and environmental challenges due to the increasing usage of automobiles. However, researchers have suggested that stimulating the acceptance of car sharing is a promising solution for dealing with these issues. Therefore, the goal of this graduation project was to support the car sharing company...

Guide to green: Developing a tool that provides insights into the use of message framing for pro-environmental consumer behaviour change

The goal of this thesis was to ‘develop a tool that offers insights in message framing for behaviour change to improve communication towards customers.’ By using an Design Based Research and Double Diamond approach constant iterations were made between theory and practice to develop a support tool that helps sustainable start-ups to design...