The TommyTwist: an innovation roadmap and design proposal for Tommy Hilfiger to integrate wearable technology in their product

Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...

Reimagining Hearing Care: A detailed strategy for Cambridge Audio to enter and disrupt the British hearing care market

The executive summary provides a brief overview of the findings and the solution based on the problem statement. The initial brief from the client side was an interest in the hearing aid market and how Cambridge Audio can enter this industry. The project follows the double diamond approach, starting with an extensive research surrounding the...