Designing for Experience-driven Safety in the Efteling: Positively influencing guest behaviour to avoid falling phones during the ride of Baron 1898.

The rollercoaster Baron 1898 in the Efteling is a unique and thrilling experience. However, the Safety Department observes an unwanted phenomenon: Occasionally, guests do not safely store their small personal belongings, such as phones, which then fall out during the ride. The result is a lost or broken phone or other personal valuable. Not...

DataDonor: Crowdsourcing health care through digitalization

The importance of value-based health care<br/>Worldwide, health care systems are struggling to control costs while improving care outcomes. An ageing population, increase in chronic patients and shortage in care professionals result in high burdens on our health care systems. Current health care systems are organized around delivering quantity....

Design as a product care enabler: Increasing consumers’ motivation to care more of their products

The relevance of persuasion for product care. Aiming at increasing users’ interest in sustainable consumption, different lines of research and initiatives ranging from frameworks for design to community-based approaches, have presented routes to support a transition from a linear economy to a circular economy. These models intend to extend the...

Re:Create - The behavioural implications of sustainable service design in the fashion industry

Due to emerging climate concerns, a growing pressure is put on the fashion industry to adopt circular business models which encourage sustainable usage of clothing. The clothing supply chain is currently both complicated and polluting. Paired with rising quantities of clothing sales, technological solutions will only temporarily tackle the...

Building a collaborative relationship with a travel buddy for multimodal journey planning

As cities are cutting polluting cars off the picture and promoting the use of sustainable transport modes, the number of multimodal journeys that involve more than one transport mode will grow. Intelligent systems and smart assistants will fill in the gap and take their role to guide travelers along their way on the trail of mobility...