A design strategy for stakeholders in fuzzy front-end of sports innovation: An opportunity for Adidas Adizero footwear innovation

In this graduation thesis, the evolution of Adidas's product development process is explored, focusing on the introduction of a Adizero footwear Fuzzy Front-End aimed at enhancing brand credibility and user experience through agile, user-centric design methods. This stage, a crucial part of the development of Adidas Adizero Footwear, prioritizes...

Innovate New Service Development in a product-oriented healthcare corporation

To satisfy the growing needs of customers for services many product-oriented companies in various industries have started switching their focus from products towards service offerings. To stay competitive, New Service Development became an important concern for many companies to achieve. Company Z, which is one of the largest product-oriented...

Managing Complexities of New Product Development in the Transitioning Space Market

The beginning of the millenium has initiated the transformation of the space market to a globally private space industry, distinguished by relatively young and commercially minded aerospace businesses, which is known as NewSpace. Airbus Defence and Space Netherlands B.V. (Airbus DS NL) aspires to anticipate on this transition and has initiated...

Flowy: Designing an assistive wearable technology for children with AD(H)D that increases attention in class

Behavioral treatment shows long-term success among children with AD(H)D, but is often expensive and hard to bring into practice. Flowy is a wristband that supports behavioral interventions by giving rhythmic vibrations as reminders for behavioral change.<br/>Rhythmic vibrations on the wrist have shown to have a calming effect, and can alert...

Bringing more fresh inspiration every day at Albert Heijn: Understanding the grocery shopper's needs during (new) product development

Currently, the Dutch supermarket Albert Heijn is using a push strategy to introduce new products to their end consumers, the grocery shoppers. When new products are launched in the supermarket, Albert Heijn notices that the grocery shoppers often do not purchase these new items. This raises a question which Albert Heijn is not yet able to answer...

Decision support framework for managing innovation portfolios

Decisions surrounding innovations are often made on a project-to-project basis, and therefore lose sight of the overview of projects, i.e. the portfolio, and fall short on their strategic orientation. The research explores how innovation portfolio management can benefit innovation decision-makers in private and public organisations. More...

Real time communication in shipbuilding: To improve the collaboration between the engineering and remote production department

This integrated master thesis presents the outcomes of a research conducted to obtain a double master degree of the masters Strategic Product Design and Science Communication. The research focusses on the communication and collaboration between the engineering and a remote production department in during the ship production phase. A...

Structuring the fuzzy front end of new product development

Creative Solvers: A new creative platform originated from the analysis of creative problem solving and decision making

Both divergence and convergence are important drivers for the development of new ideas, and consequently products becoming drivers for innovation. Starting from this notion, this thesis investigates the areas of creative problem solving and decision-making, taking into account practices from new product development. Drawing inferences from...

The change of a defence contractor to become a systems integrator: A case study of Rheinmetall Air Defence

To deal with external changes and the current position of Rheinmetall Air Defence (RAD), it was decided that RAD’s current business model should be modified such that RAD will become a systems integrator. This research examined the potential transition towards this new business model with a focus on the involvement of external partners and the...

Managing Marketing and R&D Cooperation Within Open Innovation Projects: An Exploratory Study

This research is based on a multiple case study research within the food-products multinational corporation Danone, specifically within the segment Nutricia Advanced Medical Nutrition. In this study, the process of the front end of open innovation projects within Nutricia Advanced Medical Nutrition was studied and explored for an application of...

Leading a cash cow to a new field: The development of Smurfit Kappa’s Bag-in-Box principle for a new market

Smurfit Kappa Group is a world leading company of paper-based packaging and is the largest waste paper trader and consumer in Europe. In Smurfit Kappa Specialties Division, Bag-in-Box has been one of the successful packaging solutions for the past 10 years. It is nowadays widely used in the wine industry. However, the wine market is becoming...

Building a portfolio based on consumer needs in products filled with air for Blofield

Blofield has an interesting product: the Chesterfield sofa and armchair. However, they lack insight and a structured approach to build their portfolio based on this. Consumer research formed the base in this report for the development of concepts and a proposal for the implementation of new product development. Consumer research shows that the...