Accelerating the transition towards a Circular Denim Industry: How can the use of Post-consumer Recycled Cotton be increased in Jeans production?

This project is executed on behalf of House of Denim; a non-profit organisation that wants to work towards a more sustainable, innovative and collaborative denim industry. Due to the fast-fashion phenomenon and our linear economic model, there is a growing demand for and pressure on cotton. This, combined with the increasing amount of clothes...