A design strategy for stakeholders in fuzzy front-end of sports innovation: An opportunity for Adidas Adizero footwear innovation

In this graduation thesis, the evolution of Adidas's product development process is explored, focusing on the introduction of a Adizero footwear Fuzzy Front-End aimed at enhancing brand credibility and user experience through agile, user-centric design methods. This stage, a crucial part of the development of Adidas Adizero Footwear, prioritizes...

Measuring Strategic Design Performance: a KPI for the fuzzy front end

This thesis describes my Master graduation project in which I attempt to design a Key Performance Indicator (KPI) for Strategic Designers, to enable us to justify and explain our efforts in a quantitatively oriented context, such as a corporate setting.<br/>In the end, this project provides multiple novel perspectives to knowledge about...