Genesis Symbiosis: Luxury mobility reimagined for a more sustainability-oriented future

The main finding of this thesis is that sustainability does not have to be a compromise for luxury (or vice versa). In fact: it can be a starting point for experiencing luxury mobility in new ways that are more beneficial to the environment, the user and the brand - in this case Genesis, the luxury brand of Hyundai. Based on this, a vehicle...

Ikigai: A reason for Being A Holistic Vision of Mercedes-Benz 2030

This Master thesis was developed for Mercedes-Benz AG. The following report elaborates the steps taken in developing a holistic interior vision for ‘Sustainable Luxury’ of Mercedes-Benz. In seek of representation for the future societal needs, and possible future challenges and opportunities in terms of holistic mobility conceptualisation, the...

Porsche Sports Car Mobility in a Future heading towards Automation: A 2035 Vision, answering to a mobility Paradigm Shift

This report contains a design proposal for a 2035 Porsche sports car vision. The vision is a reaction on a future mobility paradigm shift towards fully automated transportation (Autonomous level 5). The majority of today’s car owners are convenience driven. These type of drivers have what is referred to as a ‘rational’ way of thinking about...

The Automotive Foyer: Facilitating the Future of Car Mobility

Today it would be unimaginable to think of a world without cars. It was this very invention that since its introduction in 1885 brought societies together, gave people freedom, and brought prosperity to economies. After more than one hundred thirty years, the car has become an integral component of modern life, to such an extent that it is part...