SmartLEGO: Enrich physical LEGO play

Smart devices have become more integrated in daily life over the past few years. Nowadays they are a fast growing market with rapidly changing technological developments. LEGO noticed that even young children aged between 4 and 6 years are playing with smart devices. To keep up with this new type of play, LEGO wants to explore the possibilities...

LEGO & Product Design: A new way of sketching

The following document reports a graduation project done at the LEGO Group, by a student from the Delft University of Technology. It was the student's assignment to take a look at how LEGO can enter the professional market with a product that combines LEGO with sheet materials. Within the project, product designers were defined as the target...