Sustainable Luxury in 2040 City Mobility

This Master Thesis is created in collaboration with Mercedes-Benz AG, Society and Mobility Pioneering department.<br/>The project focuses on ‘sustainable luxury in 2040 city mobility’. With ‘Personal Luxury Sharing’, Mercedes-Benz will be able to be a role model in the future city center. Where cities change into ‘livable cities’, seeing a...

Design of a Fully Electric Super Yacht: Research by design to find the drivers, enablers and barriers of electric yachting

The aim of this thesis is to analyze if a fully electric super yacht is feasible, desirable and viable. This is done using a “research by design” approach using the current (and future) drivers, enablers and barriers to design a concept.<br/><br/>First, a vision is developed using the ViP (Vision in Product design) method, in order to create a...

Novus Voltus et elit Consilium ( ‘New features and focus strategy’ )

This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...