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Pérez del Real, Elizabeth (author)
This graduation project presents a strategy roadmap for the development of an innovative and educational gardening toy for UNGA. The roadmap intends to act as an organizational tool for the company, to have a holistic overview of the new product development process from the start to the end. This is done by showing the links between solid...
master thesis 2017
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Deurvorst, Taco (author)
<br/>This thesis studies the strategic motivations for large firms to engage in partnerships with young ventures, and aims to design a service model for an intermediary that puts the needs of the large firm at the core. This project was commissioned by, and executed in collaboration with Venture IQ, an innovation scouting company founded in...
master thesis 2017