The Future Retail Experience: Engaging shoppers through experiential retail concepts

The aim of this project was to propose several explorative experiential retail concepts which could strengthen and/or induce the value of the physical retail environment for millennials within developing omnichannel strategies. Additionally, such experiences desirably enhanced the bond between consumer, brand, and product through immersive...

Creating the perfect outdoor game experience

What if you mix (indoor) gaming with outdoor play? Nowadays children spend much more time indoor instead of outside, playing with friends. Outdoor play is good for both physical as mental development of children, and this problem was the foundation of this design project. Two years ago the idea was risen by Auke Ferwerda to develop an outdoor...