Designing an ecosystem to transform the lease car to a shared modality

With a fleet of 1,9 million vehicles, LeasePlan is the largest player on the lease and fleet management market in the Netherlands as well as worldwide (LeasePlan, 2021). They believe in their Car-as-a-Service strategy that unburdens users with the hassle that comes with the ownership of a car. The fleet of cars and light commercial vehicles is...