Designing a systems-oriented strategy to unlock the potential of 3D woven denim

Today’s fashion industry is characterised by a continuous cycle of rapid production, early disposal, low-quality materials, and pre- and post-consumer waste, with consequential environmental damage and social injustice. The production of denim involves a resource-intensive and lengthy supply chain, in which a lack of evolution in design over the...

Beyond conscious and premium: A strategy to unite sustainability communication of low-cost brands and retailers in the denim industry

The production of denim harms the environment, and given the industry’s size, the negative impact is significant. Therefore, denim must be produced more sustainably. In order to bring about change in the industry, an increase in demand for eco-friendly jeans is necessary to incentivise investments in sustainable production methods. Here, low...

3D woven denim jacket: Exploration and development of 3D weaving as a more sustainable way to produce a denim jacket

The clothing industry is one of the most polluting industries worldwide (Ellen MacArthur Foundation, 2017). The current industry for producing garments is built on the overproduction of cut-and-sewn textile products, which are produced as fast as possible for as little money as possible. The denim industry is a major contributor, producing over...