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Pichel, L. (author)This master thesis shows how an innovative product like the Kameleon can be launched into the market. Since the launch regards a start-up, the company core first had to be defined. This is done by developing the three pillars (the belief, identity, and strategy) of the company. A framework is also set up which assists in making decisions related...master thesis 2017
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Butler, Delilah (author)Companies often encounter the challenge of trying to define exactly what it is that they do, what service they offer and how. Studio Dumbar, a design agency specialising in visual identity design, offline and online, faces such a challenge with its “strategy” service, additionally wishing to make it more transferable and less exclusively linked...master thesis 2017