Data-Driven Innovation Scouting: Designing a collaborative platform for corporate venture capital

<br/>This thesis studies the strategic motivations for large firms to engage in partnerships with young ventures, and aims to design a service model for an intermediary that puts the needs of the large firm at the core. This project was commissioned by, and executed in collaboration with Venture IQ, an innovation scouting company founded in...

Brand and product strategy for Alpine Hearing Protection - The 'next generation' earplug

This master thesis describes the development of a brand and product strategy for Alpine Hearing Protection. Alpine Hearing Protection has been active on the filtered generic earplug market for more than ten years with a wide range of hearing protection products for different target groups. Its main product focus is on umbrella shaped filtered...

A Strategic Case

This graduation project is performed at Kofferfabriek Gefken, a small company that designs, produces and sells tailormade cases. More or less starting from scratch, a thorough internal and external analysis was performed, as well as two constructive sessions with the management. A new mission statement was formulated, and by using SWOT...